brand
A brand drawn the way a building is drawn: with a circle, a line and a grid.
01 Concept
espaiqbic is written with a single tool: a perfect circle 100 units across and one stroke. Round letters share the same circle; stems grow tangent from its midline. The result is geometric and calm, like the studio’s architecture: pure forms, light and rigour.
02 Wordmark
The wordmark is monoline: a constant 13.04 u stroke on a 100 u x-height, flat terminals and no font. The s joins two circular arcs with a curvature-continuous spine, so no segment ever breaks.
03 Construction
x-height
100 u · outer circle Ø
Stroke
13.04 u · flat terminals
Ascenders / descenders
145 u / −39 u · i dot R 9.7 u
04 qb symbol
q and b back to back, sharing a single stem: the q’s descender is the b’s ascender. It is the brand’s short signature: favicon, avatar, seal and window vinyl.
05 Variations
06 Palette
Obsidian
- HEX
- #0B0B0B
- RGB
- 11 · 11 · 11
- CMYK
- 40 · 30 · 30 · 100
Ivory
- HEX
- #F7F6F2
- RGB
- 247 · 246 · 242
- CMYK
- 2 · 2 · 5 · 0
Mineral Moss
- HEX
- #667362
- RGB
- 102 · 115 · 98
- CMYK
- 55 · 35 · 62 · 30
Terracotta Stone · Accent
HEX #B18D78 · RGB 177 · 141 · 120
CMYK 25 · 45 · 50 · 8
Indicative ratio: Ivory 60 · Obsidian 30 · Mineral Moss 8 · Terracotta 2.
07 Typography
Futura PT is the brand’s written voice: Light for headlines and long text, Book for reading and emphasis, Medium for labels. Next to the monoline wordmark, Futura’s geometry keeps the same circle underneath.
Wordmark: monoline geometry, not a font.
Futura PT
Light · Aa Bb Cc 0123
Book · Aa Bb Cc 0123
Medium · Aa Bb Cc 0123
abcdefghijklmnopqrstuvwxyz · ABCDEFGHIJKLMNOPQRSTUVWXYZ · àèéíòóú l·l ç ñ
08 Grid
Everything sits on three equal columns with constant margins. Allowed spans: full width, 1, 1-1-1, 1-2 and 2-1. When two columns are used, both are filled.
09 Applications
Stationery, presentation, e-mail signature and façade vinyls, on the same grid.
10 References
The two reference boards that defined the drawing: circular geometry, fine stroke and the widely tracked ARQUITECTURA subtitle.
11 Downloads
Master files for press, partners and printers. The Futura PT typeface is not included: it is licensed (ParaType).
- Logo · ObsidianSVG · PNG · PDF · wordmark, symbol and icons · 458 KBDownload ↓
- Logo · IvorySVG · PNG · PDF · for dark backgrounds · 476 KBDownload ↓
- Logo · Mineral MossSVG · PNG · PDF · 491 KBDownload ↓
- FaviconSVG · ICO · PNG 16–512 · 40 KBDownload ↓
- Identity manual (Catalan)PDF · 19 pages · 4.2 MBDownload ↓
- Business cardPDF 85×55 mm · 3 mm bleed · CMYK · 42 KBDownload ↓
- StationeryLetterhead, envelope, folder, DOCX, signature · 599 KBDownload ↓
- PresentationPPTX 16:9 · 2.1 MBDownload ↓
- PortfolioPDF A4 landscape · 10.9 MBDownload ↓
Typeface: Futura PT (not included, ParaType licence).